WILLIAM O'NEAL
Customer Stories & Case Studies | Multimedia | Landing Pages | Blogs & SEO Pages
Content strategist with a strong track record of driving user engagement and retention through storytelling, community building, and user-centered UX writing. Experienced in collaborating across product, sales, marketing, comms, and editorial teams to develop compelling narratives and content strategies. Skilled in content design and content marketing, focusing on building cross-functional partnerships that deliver measurable results.
Customer Stories & Case Studies
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Multimedia
One of my first projects as Content Marketing Manager for the Autodesk Technology Centers, I led the production of the Global Autodesk Technology Center overview video. This included writing the script (and getting it approved by a variety of cross-functional stakeholders), assembling talent, location scouting, and working with the production company in all aspects of the production.
Landing Pages
Also, as Content Marketing Manager for the Autodesk Technology Centers, I relaunched the Autodesk Technology Center Website, resulting in an immediate net increase of more than 30k unique visitors per month. This entailed working with cross-functional stakeholders to completely rewrite all of the web copy as well as coordinating with an outside creative agency on the design and UX.
Additionally, as Content Marketing Manager for the Autodesk Technology Centers, I lead the production of 360-degree virtual tours of the Autodesk Technology Centers in Boston, Toronto, and San Francisco. We created these virtual tours during the COVID-19 pandemic as a method to continue giving interested parties access to our facilities.
Blogs & SEO Pages
In addition to customer stories and case studies, I also specialize in creating SEO pages, such as the one I put together for Sentry about Application Performance Monitoring. I have also written blogs for Sentry, including one about Observability, and this SEO-optimized blog for Moveworks.
While at Sentry, I created this page to help us rank for one of our most important search terms, "application performance monitoring."
Considering how technical Sentry's products are, I often partnered with our DevRel team to create more technical content pieces.
As a member of Moveworks' content marketing team, I am required to publish several blogs per week that cover various aspects of our product landscape.